Endless Summer, Effortlessly Elevated
Get ready to rise above the ordinary. This season, Ara Rooftop Pool & Lounge invites you to indulge in 100 Days of Summer – Hotel Effie Style — a curated calendar of vibrant activations, elevated experiences, and unforgettable rooftop moments from Memorial Day Weekend through Labor Day. Whether you're sipping Dom Pérignon beneath the sun, watching fireworks light up the sky with tacos in hand, or swaying to live music under the stars, every week promises something special. It’s your summer — refined, reimagined, and done the Effie way.
Holiday Weekends Worth Celebrating
The summer kicks off strong over Memorial Day Weekend, where guests can soak up the sun with live DJ sets on both Saturday and Sunday from 11am to 3pm. A festive poolside taco bar and Tito’s margarita specials set the tone for a season full of flavor, fun, and rhythm.
Come July 4th, Ara transforms into a patriotic paradise in the sky. A rooftop DJ will be spinning celebratory sounds from 11am to 3pm, while guests indulge in Red, White & Brews beer specials and an elevated twist on classic all-American cookout favorites — all with panoramic views to toast the holiday in style.
As summer winds down, Labor Day Weekend closes out the season on a high note. Guests can enjoy another round of high-energy DJ sets, fresh tacos, and Tito’s cocktails. It’s the perfect way to celebrate a season well spent — and the rooftop memories made along the way.
Signature Weekly Experiences
Sundays get a sparkling upgrade with the Rosé & Garden Party presented by Moët Hennessy, running weekly from June 1 through August 31. From 11am to 3pm, guests are invited to unwind in a lush, garden-inspired rooftop setting with Dom Pérignon sample tastings and bottle specials. The culinary offerings are as beautiful as they are delicious, with light and colorful brunch-style shareables — think seafood platters, charcuterie boards, and refined canapés. It’s the ultimate chic Sunday ritual, tailor-made for your summer social calendar.
Tuesdays bring the boom — literally — with the Boomin’ Rooftop Fireworks Watch Party presented by Tito’s, launching May 28 and lighting up every Tuesday through August 26. The evening kicks off with a laid-back taco bar from 6 to 8pm, followed by unbeatable drink specials: $5 Tito’s and $7 margaritas from 8 to 10pm. All this, paired with front-row views of the weekly fireworks show, creates a rooftop experience that’s both explosive and effortlessly cool.
As the weekend rolls in, Friday and Saturday nights at Ara come alive with the sound of live music. From 7:30 to 10:30pm, solo artists take the stage, performing a mix of modern hits and timeless summer classics. The atmosphere is relaxed yet vibrant — perfect for lounging with a cocktail, catching golden hour, or dancing beneath the stars.
Whether you're planning a weekend escape or seeking a summer-long rhythm of indulgence, Ara Rooftop Pool & Lounge is your destination for curated moments and elevated vibes. This is summer — sophisticated, spirited, and set to a rooftop beat.
